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Fashion

Four fabulous online fashion stores you’ve probably never heard of

Take a break from ASOS and The Iconic with one of these fabulous online stores that may not yet be on your radar

If you’re an avid online shopper with some coin to spare, perhaps tired of the relatively limited fashion on offer in bricks and mortar stores, you’ll already be a regular virtual customer at affordable style portals like ASOS and The Iconic. Or maybe you make the occasional splurge purchase at Mr Porter and Matches Fashion – all great dotcoms to source your newest threads.

Variety is the spice of life though, so also consider these four lesser-known online stores to open your wallet to. Slick and intimate curations of some of the coolest international and local fashion on offer, they’re definitely worth your digital patronage.

1. Alpha Industries

Established in 1959 as an apparel manufacturer to the U.S. Department of Defence, Alpha Industries has created some of the most iconic military attire in existence, the most well known being the MA-1 flight jacket – emulated widely by fashion brands the world over today. Breaking into civilian fashion a little over a decade later, Alpha now offers a range of military-inspired outerwear and accessories.

2. SSense

This international online retailer based out of Montreal offers a high-end selection of over 150 brands including Givenchy, Rick Owens, Alexander Wang, Saint Laurent, Alexander McQueen and more. Directional in style, well-selected fashion finds are in good supply on this slick sartorial hub.

3. Oki-Ni

Offering an innovative selection of luxury menswear from the likes of Dries Van Noten, Comme Des Garçons, Nike, Thom Browne and more, Oki-Ni is a plush online portal echoing the exclusive feel of an intimate department store.

4. Voo Store Berlin

With one of the hottest selections of sneakers from megabrands like Nike and Adidas, to more niche brands like Acne Studios and Eytys, this Berlin based online store is an impeccable edit of avant-garde coolness. Well-chosen designer garb from some of the hottest international labels of the moment is also in abundant supply.

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